Yaguané is a supermarket chain located in Villaguay, Entre Ríos, with eight branches and its own logistics infrastructure for home deliveries.
In a context where e-commerce for food and beverages continues to grow and transform consumption habits, Yaguané identified the need to incorporate a digital channel designed to support the evolution of its business operations.
8 stores
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In-house logistics and delivery
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B2C retail operation
The Challenge: large portion of orders were managed manually via WhatsApp and traditional processes, generating a high operational burden and limiting business scalability.The company needed to transfer the supermarket shopping experience to the digital environment, offering a more agile and convenient experience for the customer, while simultaneously improving operational efficiency.
The objective was to build an e-commerce channel ready to centralize orders, boost customer loyalty, and digitize historically manual business processes.
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At Diveria, we developed and implemented an e-commerce platform specifically designed for supermarkets, tailored to the dynamics of retail and online order management.The solution was built on Diveria Store, enabling the consolidation of a modern, scalable digital ecosystem aligned with the evolving consumer trends in the supermarket sector.
Order management for products with variable weight within the ecommerce operation.
Automation of returns and refunds for discrepancies or shortages in orders.
Automated email campaigns and abandoned cart recovery.
Configuration of rules and actions for out-of-stock products.
Segmented stock management and shipping logic by branch.
Automatic synchronization between showroom and online store stock to avoid operational discrepancies.
View and manage account statements from the e-commerce platform.
